What is a Living Diet?
This, among most topics within the natural foods sector, is plagued by both controversy and snake oil panaceas. My definition of a living diet is one that is filled with unadulterated foods, abounding in colors and shapes, free from the restraints of sealed bags and paperboard boxes. I am not promoting that humanity should sit lotus-style in a loincloth eating germinated seeds and gnawing on roots; we live in a progressive society, dominated by lists and tasks, but this does not mean a living food diet is unattainable.
Here are two mental shifts that need to take place to achieve real, sustainable health:
Stop replacing food with pills and powders. Have you been to a supplement store recently? Aisles and aisles of products with claims that "guide" consumers toward informed decisions. Pills and powders are dead! They've been smashed, twisted, punched, and laser-beamed into submission, all for ease of use. We've all heard the cliché of how Western civilization is obsessed with instant gratification; this is a great example. Pills and powders are simple to use, have a lengthy shelf life, and provide the impression of affordability. I would make the argument that most of these products have minimal effect, and the ones that are efficacious (i.e. vitamins and minerals) can be and are likely already readily available in your current diet. Remember the definition of a supplement before filling your cabinet with the latest trends: they are to be used as a "supplement" to a wholesome diet.
Probiotics are different than the standard supplements many of us consume. Unlike vitamins, minerals, enzymes, etc., probiotics must be truly and vigorously alive at their time of consumption to have any real effect on your body. For example, vitamins are a molecular structure, they can be picked up by cells' receptors; whereas probiotics are living bacteria that enter your body and then provide additional services. For this reason, taking pill and powder form probiotics is a complete and total waste of time! I am not promoting that our products or coconut kefir in general is the correct choice; I am, however, urging you to receive your probiotics from fermented, naturally-probiotic foods.
How this relates to our products:
Expect to spend more on food. This is a tough one. Any fellow Costco lovers out there? If you haven't dived into the statistics and stories surrounding the varying disposable incomes directed toward food of countries throughout the world, then do it! (Hungry Planet) As with all statistics, take them sparingly as many other factors affect the numbers. The general takeaway though, is that of the developed nations, the United States spends at least 5-15% less than the next closest, namely European countries and China. Why? A shocking revelation; localized, organic food costs more to produce. However, by making more local and organic choices, you are supporting the principle of equitable sustainability; an equal blend of environmental, economic, and social factors. Many supporting mass agriculture see organic food as a strictly environmental lobby, but this misses the equally important factors I mentioned. So, make the decision to head to your independent natural foods retailer or local cooperative weekly and pick up fresh produce or a few of the items you would normally purchase at a big-box retailer; it may add $50 a month to your grocery bill, but you are supporting a greater ideology.
How this relates to our products... and your health:
That became a bit of a policy rant :/ Local, organic food is alive and full of probiotics! We often think of probiotics as an addition to our diet, like adding a supplement or consuming a fermented food, but they are all over the place. Eating raw foods gives you a great variety of naturally occurring friendly bacteria; mostly originating from the soil. Good luck finding those bacteria in the fumigated, glyphosate-ridden soils of mass agribusiness.
Furthermore, supporting small food companies (like us!) not only helps them grow and continue to spread their ideologies of using premium ingredients and sustainable processing methods, but it also reduces support for food giants that continue to conglomerate. These giants now produce the lowest cost organically certified foods; bringing to light the dilemma of intent and impact. It allows organic food to be much more readily available, but it also opens the door for lobbying against certain restrictions surrounding the production of organic food; this can be seen in the ever-growing National List of allowed and prohibited substances monitored by the USDA. What do you think?
Like I said, natural foods are surrounded by controversy so we'd love to hear from you. Your thoughts, criticism, and experiences are all appreciated. In the meantime, keep striving toward your optimal being, and thanks for your support!